Course Creator Software

Hey there,

Welcome to lesson #2.

In the last lesson, I showed you the real reason most online courses never make it to launch day.

It’s not the tech. It’s not the topic.

It’s that staying on track—actually finishing all the pieces—can feel like pushing a boulder uphill… with one arm… in the rain.

That’s where the right structure—and yes, the right software—can flip the whole game in your favor.

Today, let’s look at the first (and most crucial) piece of your online course:

Your audience.

Because here’s what's important: Courses don’t make money just because they’re “good.” They make money because they solve a specific problem for a specific group of people.

So the first question you’ve got to answer is:

WHO are you helping?

Now maybe you already have someone in mind. Or maybe your brain’s a blank canvas, and you’re still figuring it out.

Either way, that’s okay.

Because at the end of this step, you’re going to need a laser-sharp, emotionally tuned-in audience profile. I’m talking about a deep-down, gut-level clarity of exactly who you serve and what keeps them up at night.

This becomes your pole in the ground—your North Star. Everything else builds around it: your offer, your message, your marketing.

Sounds important? It is.

Also sounds hard, right? It can be. Ask me how I know…

I’ve failed at this step more times than I care to admit. Even with step-by-step guides from big names like Russell Brunson and a stack of audience avatar templates that should’ve made it “simple.”

But they didn’t.

Why? Because success doesn’t come from just reading the questions—it comes from having the right questions, in the right order, and actually working through your own answers.

That’s where the software we’re building changes the game.

Picture this:

You open up your screen… and instead of a giant blank form or a 63-slide presentation, you’re greeted by a friendly, experienced Mentor.

He’s not barking orders. He’s not dumping templates.

He’s just having a chat with you—asking thoughtful questions, step by step, drawing out your best ideas and guiding you toward clarity.

And the best part?

This isn’t some one-and-done worksheet that gets lost in a Dropbox folder.

Everything you share gets saved exactly where it belongs—building a crystal-clear picture of your ideal audience, piece by piece.

Got to pause and take your cat for a walk? (Yes, that’s a thing.)

No problem.

Your Mentor will be right there when you come back—remembering where you left off, ready to pick up the conversation.

At the end of this casual, friendly back-and-forth, here’s what you’ll walk away with:

✔ A clear, specific, emotionally tuned-in audience profile ✔ Confidence in who you’re serving and why ✔ Progress that’s logged, saved, and ready to build on ✔ And a whole lot less stress than if you were trying to force this through willpower and guesswork

No mastermind. No two-day bootcamp. No overwhelm.

Just clarity. Real, usable clarity.

And in tomorrow’s email?

We’ll build on this and uncover the second key ingredient for a money-making course: Finding a problem worth solving—and how your AI-powered mentor helps you nail it without spinning in circles.

Talk to you then.

And as always, send me an email if you’ve got a question. I read every message.

Yours truly, Ulf