Course Creator Software

Hey there,

And a warm welcome to lesson number 3.

Yesterday, we nailed down the WHO—your audience. Today, we’re going after the WHAT—the problem they desperately need solved.

Because here’s the golden rule (and it’s one the legends live by):

“Problems define markets.” —Gary Bencivenga

Translation?

If there’s no problem, there’s no pain. And if there’s no pain… there’s no business.

Money doesn’t follow products. Money follows value. And value gets created the moment you solve a real, felt, painful-as-hell problem.

Now, here’s the rub...

Finding that “hot button” problem? The one that actually keeps your people up at night?

Yes. That's the hard part.

It’s not enough to guess. You’ve got to crawl into their heads… sit with their frustrations… and really see the world from where they’re standing.

Hard stuff.

Unless…

You’ve got a seasoned, battle-tested Problem-Finding Coach guiding you every step of the way.

Here’s how this works inside the software:

You log in. Your audience profile is already saved—clear, specific, and locked into your personal vault. And now, you start a conversation with your built-in expert. Your Problem-Finding Coach.

This isn’t some random chatbot. This coach knows your audience inside and out—because it’s already in the system.

He also comes loaded with the insights of top-performing course creators—7, 8, even 9-figure marketers. He’s absorbed every proven method, every bestseller, every launch that moved the needle.

You don’t have to “think like a marketer.” He is the marketer. And he’s here to help you uncover problems that are not only real… but sellable.

The magic? It’s not a stiff questionnaire. It’s a casual, back-and-forth conversation.

Talk in circles if you want. Explore tangents. Test ideas.

Everything you and your coach discover—every pain point, frustration, trigger, and hidden desire—is saved directly into your private, encrypted database.

So even if your dog barks, your kid yells, or your espresso machine goes rogue—your progress is safe. You can pick up exactly where you left off.

Want to kick the quality up a notch?

Just feed your coach what you’ve got:

Competitor landing pages

Customer interviews

Voice-of-customer notes

Gut instincts, napkin scribbles, all of it

Drop it in. He’ll connect the dots and sharpen the insights.

And at the end of this process?

You’ll have:

✔ A prioritized, deeply researched list of your audience’s real problems ✔ Clear tags and categories to help you shape your messaging ✔ And full alignment with your audience profile—stored and synced in your database

That’s not just neat and tidy.

That’s the bedrock of a profitable online training business.

Because when you have a real audience… with a real problem… and you offer them a real solution?

Now you’re not just creating a course.

You’re building a business.

And the best part?

You’ve already checked off the two hardest pieces—with the help of your two secret weapons: your Audience Mentor and your Problem-Finding Coach.

Tomorrow?

We bring it all together and talk about positioning—how to make your course stand out in a sea of “me-too” content and get people saying “I need this” before they even reach the checkout page.

So buckle up, and I’ll see you in the next lesson.

Have a great day, Ulf