Course Creator Software

Hey there,

Welcome to lesson number 4.

So far, you’ve done what most never do—you’ve defined a real audience… and uncovered problems they actually care about.

That alone puts you ahead of the pack.

Now it’s time to answer the million-dollar question:

“Why YOU?”

Because let’s be honest… Even if you’ve got the right audience and a list of pressing problems, none of it matters unless you stand out as the go-to person to solve them.

In a sea of “me-too” offers, your prospect is thinking:

“Why should I choose you over the other ten people pitching me the same thing?”

Here’s the secret: You don’t have to be louder. Or cheaper. Or flashier.

You just have to be preferably different.

That little phrase—preferably different—comes from marketing legend Eben Pagan. And in over 25 years of studying marketing psychology and running online businesses, I can tell you…

It’s one of the most powerful ideas I’ve ever come across.

If your offer isn’t different—it’s invisible. And if it’s not preferably different—people might still choose someone else.

Let me give you a quick example:

Right now, 99% of course creators sell courses the same way: They run live launches. Or they sell through masterclasses, coaching, or masterminds.

What are we doing?

We flipped the whole model.

We built software that guides you through the creation process—step by step—with smart AI and structured data doing the heavy lifting.

✅ Easier ✅ Faster ✅ Better quality ✅ Integrated and in sync

That’s different. And yeah—we believe it’s preferable too.

That’s positioning.

Now… how do YOU find that sweet spot for your offer?

Here’s the simple 3-step method we walk you through inside the software:

Step 1: Analyze the big players See how others are positioning themselves in your space. Are they teaching? Coaching? Hosting retreats? Get the lay of the land.

Step 2: Spot the gap Look for the opportunity they’re not serving. Is there a faster way? A simpler method? A different angle?

Step 3: Build your message around it Shape your messaging around that unique angle—your new opportunity and unique mechanism for solving the problem.

Here’s a real-world example:

A well-known course creator built her brand around never launching. She promised an “evergreen” course business. Her method? A system that replaces launches with automated, ongoing sales.

That’s different. And it’s preferable—for anyone who’s sick of high-stress launch weeks and would rather sip a piña colada while their course sells on autopilot.

You don’t need to invent software. You don’t need a crazy origin story. You just need to find the positioning that fits your offer like a glove—and resonates with your audience’s pain and desires.

And lucky you…

Your Positioning Coach is ready to help.

Inside our software, you’ll chat (yes, like a conversation) with a coach who:

✅ Knows your audience ✅ Knows their problems ✅ Knows what’s working in the market ✅ And helps you find positioning angles that are tailor-made for your business

You can explore multiple ideas, test different angles, and save each one in your database—ready to compare, refine, and launch with confidence.

No guesswork. No blank-page syndrome.

Because your database ties it all together:

Audience? ✅

Problem list? ✅

Unique positioning? ✅

This kind of tight, structured foundation makes your offer not just “another option”… but the obvious one.

And once people see that? Buying becomes the easy part.

Tomorrow, we’re going to put all this into words—literally.

I’ll show you how to use AI and a few copywriting secrets to write sales pages, emails, and headlines that push all the right emotional buttons… and make your audience want what you’re offering.

You’re going to love this part.

And as always—got doubts? Questions? Think this all sounds too simple to work?

Hit reply. I read every message.

Yours truly, Ulf