Course Creator Software

Hey there,

Welcome to lesson number 5.

Yesterday, you discovered how being preferably different gives your offer the power to stand out in a crowded market—and actually get chosen.

Today, we’re going to talk about turning that positioning into words that sell.

Because no matter how brilliant your offer is... if your message doesn’t land, you’re invisible.

Let’s be real:

You don’t need a PhD in copywriting to write persuasive copy.

You don’t need to burn through 12 dusty books or spend 6 months obsessing over what “benefit vs. feature” means.

What you DO need?

A clear understanding of your audience’s problems… A compelling new opportunity to solve them… And a way to consistently hit the right emotional buttons with your words.

Lucky for you—you’ve already done the hard part.

✅ You know your audience ✅ You’ve mapped their deepest problems ✅ You’ve found your unique angle in the market

You’re standing on solid gold.

Now let’s turn that into copy that opens wallets.

Here’s the big truth: “Great copy is just someone saying the right thing, in the right order, to the right person.”

That’s it.

And when you use software to build your course—the way we’ve been walking through—it gets a whole lot easier to say the right things.

Because everything you need is already in your system.

Let’s talk about how that works:

Step 1: Use proven copywriting frameworks These are battle-tested templates—like AIDA, PAS, 4Ps—that have moved millions of dollars in sales. Why? Because they’re hardwired to match how people actually make decisions.

Step 2: Plug in your audience’s top pain points and desires You’re not guessing here. You’ve got your prioritized list right in front of you. You know what hits hardest—and what matters most.

Step 3: Keep it all in sync across your funnel From landing page to email to thank-you message… your copy works together like a perfectly tuned engine.

Do those three things, and here’s the wild part:

You’ll be writing better copy than 97% of your competition—even if you’ve never cracked open a copywriting book.

Because let’s face it:

Most people write copy based on hunches and hope. You? You’ve got a system.

You’ve got structure, strategy, and psychology baked right into your workflow.

And that’s when the “Lollapalooza effect” (as Charlie Munger called it) kicks in.

That’s when all the right emotional triggers fire off at once:

✔ The desire to solve a painful problem ✔ The curiosity about a new solution ✔ The trust that you understand them ✔ The excitement to finally take action

When your message hits that deeply, your audience can’t not buy.

Let’s get clear.

You’re not here because writing clever headlines is your dream.

You’re here because you want a successful course. You want clarity, confidence, and a clear path to launch. You want to feel like you’re actually moving forward—not circling the drain in yet another “course about courses.”

And yeah, you’re probably a little skeptical. You’ve seen the hype. You’ve been burned before.

That’s why I want to hear from you.

I’ve built a quick, anonymous little quiz to uncover what’s really going on for you—the problems you’re facing, and what you truly want to achieve.

No email required. Just drag and drop your answers. Add your thoughts if you’d like.

👉 [Click here to take the 2-minute quiz] (insert link)

Here’s my promise:

Tell me what you’re stuck on, and I’ll put everything I’ve got into solving it.

Will I charge for the solution? Sure—eventually. I’m not running a monastery. But I’ll give you 10x the value of what you pay. That’s my rule.

Inside the course creation software we’re building, you’ll be able to run the exact same kind of quiz with your own audience.

It’s one more way to know exactly what they care about—and speak to it with pinpoint clarity.

So here’s where we’re at:

✅ You’ve got your audience ✅ You know their problems ✅ You’ve found your unique angle ✅ And now you’ve got the tools to write copy that makes people act

Tomorrow, in the final lesson, I’ll show you how to tie it all together—so you can hit the ground running with your course idea and start building something real.

We’re almost there.

Until then, Ulf

P.S. Got doubts? Hit reply. I don’t mind honest questions. In fact, I prefer them. Let’s talk.